project description:
Chango, a leading startup in the display advertising industry, had been getting by without any dedicated design staff. Their technology was becoming mature, but they needed to revamp their brand image, marketing materials and web user interfaces in order to take their product to the next level.
my role:
UX design lead, UI development leadChango hired me as their all-in-one UX Lead and Designer. I worked closely with the CEO to capture and refine business requirements and created from scratch a fresh site architecture, brand image, illustrations and page layouts. I also led a web developer on the team to help build out the site using HTML5, CSS, PHP and WordPress. Another major part of my role at Chango was to redesign their self-service portal from the ground up (screenshots available upon request).
client/employer:
Chango, Inc. (Toronto)

This site has since been redesigned.

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